{"id":44222,"date":"2023-08-03T20:06:38","date_gmt":"2023-08-03T20:06:38","guid":{"rendered":"https:\/\/agsci.source.colostate.edu\/?p=6035"},"modified":"2023-08-03T20:06:38","modified_gmt":"2023-08-03T20:06:38","slug":"the-audit-why-do-palisade-peaches-pueblo-chiles-matter-so-much-to-colorado-consumers","status":"publish","type":"post","link":"https:\/\/agsci.colostate.edu\/divi-ccae\/2023\/08\/03\/the-audit-why-do-palisade-peaches-pueblo-chiles-matter-so-much-to-colorado-consumers\/","title":{"rendered":"The Audit: Why do Palisade peaches, Pueblo chiles matter so much to Colorado consumers?"},"content":{"rendered":"
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More than 80% of respondents to the 2022 public perceptions and attitudes about Colorado Agriculture survey said seeing that an item was grown or raised in Colorado, such as Pueblo chiles, was most likely to influence their decision as to whether or not to buy a product. Photo courtesy of Wally Gobetz\/Flickr Creative Commons<\/figcaption><\/figure>\n<\/p><\/div>\n
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Agriculture is big in Colorado, and a recent survey from the Colorado Department of Agriculture shows that Coloradans care a lot \u2014 not only about how their food is grown, but where it’s grown.<\/span>\u00a0<\/span><\/p>\n

More than 80% of respondents to the 2022 Public Perceptions and Attitudes about Colorado Agriculture survey<\/a> said seeing that an item was grown or raised in Colorado was most likely to influence their decision as to whether or not to buy a product. That’s great news for marquee brands like Palisade peaches, Pueblo chilies and Rocky Ford melons, but it’s also great for the industry as a whole.<\/span>\u00a0<\/span><\/p>\n

Dawn Thilmany is an agricultural economist and professor with CSU’s Department of Agricultural and Resource Economics. She’s also the director of the new Northwest and Rocky Mountain Regional Food Business Center <\/a>and the co-director of CSU’s Regional Economic Development Institute.<\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

Thilmany spoke with The Audit<\/em> <\/a>about the survey results and what they tell us about the impact of agriculture in Colorado and the “buy local” movement.<\/span><\/p>\n<\/p><\/div><\/div>\n

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