Helen Budin of Sterling has worked tirelessly to support and promote the beef industry. Budin was instrumental in establishing the Northeastern Colorado Cattlewomen's Organization (initially called the CowBelles), and served as state president in 1974. As part of her service in that organization, Budin started the National Beef Cook-Off, an event that has grown from humble beginnings to a multi-million dollar annual event. She continued her work with the event until all 50 states participated.