Tom Jenkinson has invested his time and talents in the dairy industry, working to promote dairy products and help dairy producers increase their efficiencies and their finances. Jenkinson is co-creator of the dairy industry's "real" seal, and serves as the Executive Vice President Industry Relations for Dairy Management Inc., a domestic and international planning and management organization responsible for increasing demand for dairy products on behalf of America's dairy farmers. Jenkinson also holds the reins of the Western Dairyfarmers' Promotion Association and Western Dairy Council as Chief Executive Officer, positions he has held since 1981.