Video Production
Video Production and Storytelling
Our team supports the College of Agricultural Sciences by telling powerful, authentic stories about our people, programs, and impact. From student recruitment to research highlights, our goal is to create professional, narrative-style videos that inform, inspire, and represent the College with creativity and purpose.
What We’re Creating
Our content approach is a mix of short, medium, and long-form storytelling to meet a range of goals—whether it’s social media engagement, event coverage, or archiving legacy voices.
Key Video Types
Faculty & Student Spotlights
Quick, meaningful vignettes (1.5–5 mins) that showcase standout people, including award winners, new hires, student leaders, and alumni. These are ideal for supporting recruitment, building community pride, and providing leadership intros.
Long-Form Documentaries
These longer videos (15–25 mins) are centered around CAS’s biggest initiatives and breakthroughs.
Long-form documentaries are well-suited to explore topics like the history of the college, key research areas, or our mission and vision.
Medium-Form Stories
Medium-Form stories (8–15 mins) can dive into themes like industry partnerships, student-led research, and values-based agriculture.
Event Recaps
Short, high-energy videos (1–2.5 mins) that capture the vibe, highlight engagement, and build FOMO. These are great for key events like Ag Week, Stock Show, Bull Sale, and more.
Social Clips
15–60 second snippets built for Instagram, TikTok, Facebook, and LinkedIn. Ideal for boosting reach, sharing wins, and featuring faculty/student voices.
Legacy & Archive Interviews
On-camera conversations with longtime faculty, alumni, and industry leaders. These interviews help to preserve history, support donor storytelling, and enrich future campaigns.
What Guides Us
Every project aligns with CAS’s communication priorities:
- Recruitment & Retention – Celebrate student stories and career outcomes.
- Community Engagement – Reflect our connection to ag communities and industry.
- Representation – Show the diversity of voices, work, and impact across CAS.